Privacy Notice


Patient Choice Direct Ltd is committed to protecting the privacy and security of your personal information. This Privacy policy explains how we gather, use and share any personal information we collect about you. The Company is a “data controller”. This means that the Company is responsible for deciding how we hold and use personal information about you. The Company is required under the data protection legislation to notify you of the information contained within this privacy notice policy.

What type of information does Patient Choice Direct Ltd hold about me? 

Patient Choice Direct Ltd only collects and retains information about you that it requires to enable us to either process your order or contact you about your order / enquires / or promotions that may be of a specific interest to you.

The following types of personal information about you may be collected:

Contact Details: Name, Address, Phone numbers, Email address

Interests: Information you provide us about your interests including the type of services you are interested in.

Website and Communication Usage: How you use our websites and whether you open or forward our communications, including information collected through cookies and other tracking technologies

Sales and Services Information: Relating to purchases and services, including complaints and claims.

How will Patient Choice Direct Ltd collect my information?

We collect information about you when you register with us or place an enquiry for our services, or when placing an order and updating your information. We also collect information when you voluntarily complete customer surveys and provide feedback.

How will Patient Choice Direct Ltd use information about me? 

We collect information about you to process your enquiry, order, manage your account and, if you agree, to contact you by Email/Phone/Mail about other services we think may be of interest to you. We use information collected from our websites to personalise your repeat visits to our websites.

How long will we keep your personal information for?

We retain your information only as long as is necessary for the purpose for which we obtained them and any other permitted linked purposes. If information is used for two purposes we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose with a shorter period once that period expires.

We restrict access to your information to only those persons who need to use it for the relevant purpose.

Our retention periods are based on business needs and your information that is no longer needed is removed securely.

Use for marketing: We retain your personal information for as long as is necessary, but only for the relevant purpose that we collected it for. You retain the right to remove this consent at any point.

Use to perform a contract: In relation to your information used to perform any contractual obligation with you we may retain that data whilst the contract remains in force plus one year to deal with any queries or claims thereafter.

Where claims are contemplated: In relation to any information where we reasonably believe it will be necessary to defend or prosecute or make a claim against you, us or a third party, we may retain that data for as long as that claim could be pursued.

Legal grounds for processing of your personal information 

The use of your information set out above is permitted under EU data protection law on the basis of these principal legal grounds:

- Where you have consented to the use (you will have been presented with a range of Marketing Agreement Contact Preferences from our member of staff at time of enquire. You may withdraw your consent at any time.

- Where necessary to enter into or perform our contract with you

- Where we need to use it to comply with our legal obligations

- Where we use it to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights (our legitimate interests include promoting the Patient Choice Direct Ltd Group businesses and tailoring news, invitations and offers to your profile).

- Where necessary for us to defend, prosecute or make a claim against you, us or a third party

There may be uses that are permitted on the basis of other grounds; where this is the case we will use reasonable endeavours to identify the ground and communicate it you as soon as possible after becoming aware of the new basis.

How does Patient Choice Direct Ltd keep your personal information safe? 

We use a variety of security measures, including encryption and authentication tools, to help protect and maintain security, integrity and availability of your information.

Although data transmission over the Internet or websites cannot be guaranteed to be secure, we and our business partners work hard to maintain physical, electronic and procedural safeguards to protect your information in accordance with applicable data protection requirements. None of your data is transferred to partners outside of the EU.


We would like to send you information about services. If you have consented to receive marketing, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes or sharing your information. If you no longer wish to be contacted for marketing purposes, please email, phone or write to us at the address below.

Access to your information and correction 

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

How to contact us 

Please contact us if you have any questions about our privacy policy, or information we hold about you:


Phone: 01823 246 803

Post: Patient Choice Direct Ltd

B1 Westpark



TA21 9FN

Can this policy be amended? 

Yes, Patient Choice Direct Ltd reserves the right to update this privacy notice at any time, and it will provide you with a new privacy notice when it makes any substantial updates. Patient Choice Direct Ltd may also notify you in other ways from time to time about the processing of your personal information.